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Joke theory on cigarettes: it is not "discretionary" but fuel for a productive economy. https://www.psychologytoday.com/us/blog/the-scientific-fundamentalist/201010/why-intelligent-people-smoke-more-cigarettes

But for serious: the "plateau of latent potential" feels like bait for getting people into a "to the moon" scheme "you will see good returns later". Might need some pointers to high reward vs no reward schemes (other than the Pareto Frontier as quant proxy and "just read the fundamentals").

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